Product liability litigation is generally understood to encompass representation of product designers, suppliers, manufacturers, wholesalers, distributors, retailers, end users (including both corporations and individuals) and their respective insurers in civil proceedings alleging personal injury or economic loss resulting from alleged defects in the manufacturing or design of a product, or failure to warn of dangers inherent in the use of a product. Pro-actively, it also encompasses advising manufacturers and others within the distribution chain on advertising, marketing, regulatory and recall requirements related to their products.